Keyword Research

Keyword research is the process of finding the words and phrases that people search for on Google when they are looking for information, products, or services.

For example, if you have a digital marketing website, people may search for:

• “digital marketing course”
• “SEO course for beginners”
• “digital marketing jobs”
• “SEO services in Chandigarh”

These are keywords.

How to use Keyword Research?

You can use keyword research in these steps:

1. Choose your topic
   Example: Digital Marketing.
2. Find relevant keywords
   Use tools such as Google Keyword Planner, Google Search, or other keyword research tools.
3. Check search volume and competition
   Look for keywords that are relevant to your business and have useful search demand.
4. Use keywords naturally in your content
   Add them to:
   • Page title
   • Headings
   • Website content
   • URL
   • Meta description
   • Image alt text
5. Create content around the keywords
   For example, if your keyword is “SEO for beginners,” you can write a blog called “SEO for Beginners: A Simple Guide.”